Day 4 – Time

Today’s post is about TIME, which is undoubtedly your number 1 asset.

Unlike money and many other things in life, time is a limited resource. Once it’s gone, you can’t get it back…

A few things have happened in my life lately that have hammered home the importance of time… one is sad, the other is beautiful.

My Grandad is 88 years old. He had a fall a week or so ago, he’s recovering, but it made me realise how fragile life can be, and how valuable time is. 

A wise philosopher (perhaps Aristotle, I can’t remember…) once said that the better measurement for age is how long you have left… not how many years you’ve got under your belt… our clocks are always ticking, don’t waste a minute.

On a brighter note, my wife gave birth to our first child 7 week ago. Alex is a healthy little boy, and he’s also made me come to realize that time waits for no-one.

Where the heck have the last 7 weeks gone?

Here’s a picture of Alex and I:

I can’t remember any other period in my life where time so quickly slid away. Alex is no longer the little person he was when he was born.. he’s almost doubled in size already, and is full of wild expressions every day!

My BIG Tip For 2017

As we roll over into 2017, I encourage you to think about time in a new way.

With regards to your business, it starts with understanding what your time is actually worth from a financial standpoint… here’s a video I made which shows how you can work out your time is worth, and how to use that to create a baseline earning goal:

Did you watch the video? 

I hope so, I really think it’ll help you in 2017!

Regarding your personal life, time is invaluable… I plan quality time with my wife and son every day. And I use those special moments to propel me forward, and motivate me to hit my goals in 2017.


Today’s Winner Is…

Andy F (andyflitter@*******.com) – you’ve won a SONOS Play 5!!!


We’d LOVE to hear your thoughts, so leave a comment below.

Remember to register for our ‘Build A Business’ bootcamp, click here to do that now. On the bootcamp we’ll reveal our masterplan for 2017, give you a pre-prepared ‘Execution Plan’ that you can use to grow your business, and also give away $5,000 in cold hard cash!


Click here to register for the bootcamp now

88 comments to Day 4 – Time

  • Darrin  says:

    Hi Aidan/Steve,

    What we are doing every day is merely trying to “buy” some extra time for ourselves (although in reality, time cannot be bought), so let’s make each and every day count as much as possible! 🙂

    • Aidan and Steve  says:

      Couldn’t agree more!

  • Tamara  says:

    Aiden I like your way of looking at the smaller numbers of daily expenses as attainable internet marketing goals. ps. Lovely picture Aiden & Alex and hugs to Alex’s Mommy too!

    • Aidan and Steve  says:

      Thanks Tamara!!!

  • Brian  says:

    Congrats to Andy, and congrats to you Aidan, as a father of 4 boys, I can imagine that you’re probably thinking you got the best Christmas present of all with little Alex. Your life will never be the same again!

    • Aidan and Steve  says:


  • Erica  says:

    Sorry to hear about your Grandad Aidan, I hope he recovers 100%. Great post today, very timely, as I’m sure everyone is in reflection mode at the moment.

  • Jeremy  says:

    I love the benchmark video, I’d seen it previously but I had forgotten how it works. Very simple and effective way to find out what your exact baseline should be. Thanks for sharing, I’m enjoying the daily content a lot.

    • Aidan and Steve  says:

      I (Aidan) come back to the ‘baseline test’ once in a while, to see how things are changing, it’s a great little exercise (can’t remember where I learned it)

  • Miriam mdc  says:

    Oh! I love…y i cherish my time…hasta luego amigos

  • Alain D.  says:

    Thanks for the excellent benchmark video Aidan. Very poignant and a wonderful reminder indeed. And to me, like Steve said from Day 1, to truly capitalize and leverage what time we do have,… it all comes to doing something Every Damn Day. Boom! I love that!! 🙂

  • Lisa Johnson  says:

    Thank you Aiden I will definately give this a go…interesting take on setting financial goals, I like it.

  • Kim  says:

    Definitely helps to see your goals as achievable when broken down into daily bite sized values

  • orlando ajuea  says:

    thanks for the tips on time. most at times we focus on creating wealth and building empires and at the end, we don’t accomplish our goals and target because of lack of time management. thanks for taking me back to this valuable tool as an entrepreneur

    • orlando ajuea  says:

      thanks for taking me back on this valuable factor of production. must at times we focus on getting things done without considering the time lap. as an entrepreneur time i think is the most valuable assert

  • Neil Basford  says:

    Interesting concept

  • Hardy  says:

    I like the whole Living Expenses vs Lifestyle Expenses video. That’s pretty interesting.

  • Roy Harrison  says:

    Nice Job Aidan, it is always good to do a refresher on finances. Here , you have set out in reasonable detail the general expenses. I like the daily basis given and the divided aspects. Reminders such as this are always positive ! Thanks !

  • Julian  says:

    I am looking towork out how to pay for my lifestyle expenses now thanks

  • Marilynn Ritter  says:

    Thanks for your time and knowledge.
    Congrats on new baby Alex. Enjoy every second.

  • Neil Tribe  says:

    Hi Aidan,

    Congratulations! We are visiting my parents for Christmas and hanging out with my niece and nephews. Great reminder of how quick time goes by. Re’ the finances I want to be in a position to help them all financially a few years down the road. And to have income coming in from several diverse sources is the only way that’s possible.

    Our total household expenses per year is a surprising and somewhat intimidating amount. However if you divide that by 365 days it’s a different story. That brings me on to Aidan’s point about multiple websites each paying for a portion of your expenses. Let go of the unquestioned assumption that we are aiming for those ‘Home Run’ successes and we can build success from multiple sources.

    Thanks Aidan,


    • Aidan and Steve  says:

      Hi Neil, breaking expenses down to a daily amount certainly helps put it in perspective, often times the actual amount people NEED is less than they think 🙂

  • Neil Tribe  says:

    Hi again guys,

    Is there a setting in Bounce Breaker that registers that a visitor has already signed up for the Bootcamp and then stops placing the banner when we come back to this page each day? I’m getting it pop up every time…



    • Aidan and Steve  says:

      It can be set to only show ‘X’ times per week.. I’ll check the setting. thanks!

  • John Michaels  says:

    Thank you

  • Amaravadee S Foroutan  says:

    Hi Aidan:

    Congrats, Alex looks exactly like you.

    • Aidan and Steve  says:

      haha, a lot of people have been saying that 🙂

  • Mike Anderson  says:

    Hi Aiden and Steve,
    I’m learning so much useful info from you guys!
    This benchmark video really hits home and changes the way I will approach my business.
    Thanks guys!

  • Lj  says:

    Been doing this method forever in my B & M stores. Works – Keeps the daily interactions in true perspective indeed! Thanks –

    • Aidan and Steve  says:

      Great to hear LJ, sometimes simplicity really is key!

  • J Farnsworth  says:

    Hope your grandfather was not seriously hurt when he fell. Congrats on your son!

    You’re right about time. It is something that is limited and cannot be regain. Thanks for covering finances…..using different income sources to cover different expenses. (Seeing the parts instead of just looking at the expense totals.) Great idea.

  • Justin  says:

    Hey Aiden, I love this simple and practical breakdown. Bite size goals is a good way to get to success.

  • Wendel  says:

    Nice, simple but very effective Doable for everyone. Great stuff

  • Luis Posada  says:

    Thanks so much Aidan. I once read that life’s greatest surprise is its brevity. How true. So I try to make every minute worthwhile. I don’t always succeed but I try. Your video is excellent. Knowing what to aim for always makes things look easier. I’ll finish off the two column exercise and set my daily income goal. This really helped me. Once again. Thanks a lot. I hope Colombia might be a future stop for you and Steve someday. I would be great to meet you in person.

    • Aidan and Steve  says:

      I’d LOVE to visit Colombia, it’s near the top of my wishlist!! I’ve heard great things from my friends who have been (and there are a lot of Colombian’s who live in Argentina).

  • Shawn  says:

    So what kind of niche and small websites to create that make us the $ that we want?

    • Aidan and Steve  says:

      Little eCom stores, affiliate sites, Kindle income, selling a product on Amazon, adsense… all the common suspects 🙂

  • Jae  says:

    Thanks for another great video! Congrats on your first child, Aidan! What a precious picture of Father & Son! Kids sure grow fast. Enjoy every minute of it! 🙂

  • Angela  says:

    Great way to frame things – Thanks !

  • Bonnie Sholtz  says:

    Aidan again another great piece of information. I can’t thank you and your team enough for all the kind bits of sharing your wisdom. Each day I listen the more I am inspired and the clearer the picture becomes. Not just in within the internet eCommerce business but in life itself. You are wonderful people and I am so blessed to have crossed paths with you all.


  • Streve  says:

    Great post and points learned for me to implement for 2017 – thankyou

  • Dino  says:

    W-O-W! that was awesome. It makes trying to make it online seem really doable (not easy for someone who hasn’t made anything online, yet) from that perspective. Great stuff.

  • Amber Westover  says:

    Wow!! That was mind blowing!! What an interesting point of how to view what you need to make each day. It seems quite simple when put into terms like that. Great insights!

  • Glenn McLendon  says:

    Congratulations on being a Father! And thanks for your generosity!

  • Nejat  says:

    Congratulations Aidan. Alex is very cute 🙂 Thanks for your sharing too..Knowing daily goal is essential to reach where we want to be.

  • Victoria  says:

    Never really thought about breaking expenses down daily. This really puts things into perspective. Thanks for the tip Aidan.

    Also, Congrats on the new addition. What a blessing. Alex is beautiful! Would really love to hear more about your experience with time management now that you’re a dad. I have 2 little ones and find it extremely difficult sometimes to get a solid time management system in place. Have a good one!

    • Aidan and Steve  says:

      Hi Victoria, time management as a parent is undoubtedly different…!!! what keeps me on track is my 12 week year planning system, which I’ll discuss in a few days time 🙂

  • Liz  says:

    Congrats, Aidan! What a cutie, pe-tutie. Little ones are so special, aren’t they, watching them grow every day?! 🙂

    Thanks for the quick video today. What a great perspective from which to view expenses. 🙂


  • Abdulrahim  says:

    Congrats! On been a father..Time is indeed money, Time wasted is money wasted ! Time flies and doesnt wait for no man ! Great thought learnt from this ,Aidan ! Thanks for sharing and have great holidays with your family.

  • Rhonda Gruber  says:

    Love the way you broke daily living expenses down to such manageable numbers so the human brain can equate daily online activities to daily living expenses. Once you’ve got the basic necessities down then you can grow your online businesses to write larger and larger checks to pay for more expensive lifestyle experiences. Happy Holidays and enjoy your family and friends.

  • Aidan and Steve  says:

    thanks for all the comments folks!! Keep them coming! 🙂

  • Kit  says:

    Prayers for your grandfather, Aidan, and congrats on your precious son Alex. I am expecting my first grandchild in a couple of weeks and it is a joy for me and to see my son and daughter-in-laws excitement. We will all need better time management!

    The simplicity of your video is genius. Taking that large, scary monthly/yearly number and putting it a doable perspective.

    • Aidan and Steve  says:

      Glad you like it Kit, congrats on your soon to be born first grandchild!!! Will make for quite a fun 2017!

  • Linda Nortje  says:

    Congratulations on your little boy! I hope he will be a huge blessing to you and your wife. Thanks for the tips on how to manage time and how to break down the monthly expenses to daily expenses.It gives one a different perspective on how to manage one’s monthly expenses. You are right in saying that time flies, it was only a few years ago when I started my retirement fund which was to mature in 2017. I thought then that it was a long, long time and now within days 2017 will be here! I am determined to do something every single day, dammit!! to get to my finish line and enjoy what time is left for me.

    • Aidan and Steve  says:

      Every single day damnit!!! 🙂

  • Cassie  says:

    Welcome to the family little man Alex! Congrats to you & your wife! Very precious moments from here on in. 😉 Thanks for the advice. Breaking down expenses to a daily amount will help keep me accountable to do something every single day dammit😳 Great way to help work your time management plan. Thanks again for all the amazing advice you have given. You guys rock! 🎉🤗 Have a fab day! 😁

  • Guy Reynolds  says:

    You are so right – Time is very precious. My babies are now 33 and 31 years old ………….time sure does fly…….. enjoy those precious moments cause once gone there gone.

  • Elaine  says:

    What a darling photo! He’s gorgeous! Thanks for sharing this special news with us!
    This is the best explanation of finance in a nutshell!

  • Eileen  says:

    great concept, thanks for sharing. Congrats and I hope your Grandad’s doing much better.

  • Amy Broadway  says:

    Very helpful, Aidan. Helps put things in perspective. Congrats on the little one. He is so cute.

  • Jeff Sommers  says:

    This is a really great breakdown of something we all complicate. I know I have been looking for bigger returns and frustrated when I do not get it. Maybe smaller returns often is the way to go.

  • sam clarke  says:

    Congrats on the baby Aidan.

    Now you will worry for the rest of your life 😉

    • Aidan and Steve  says:

      haha, you’re probably rights.. it’s already begun!

  • Michael  says:

    I pray your grandad will recover quickly Aiden, and many congrats on your little guy! 🙂 My 2nd little one is 2 months old. A deeply wonderful and exhausting game changer.

    • Aidan and Steve  says:

      Congrats to you Michael, Alex must have arrive 1 week behind yours 🙂

  • Gary  says:

    Thanks, Aidan. It certainly helps remove the overwhelm when breaking it down this way. I like the simplicity. Congratulations to you and your wife on the birth of you beautiful son and of course, wishing your grandad a speedy and full recovery.

    • Aidan and Steve  says:

      Hi Gary, simplicity is the key from this exercise I think.. glad you found it useful !

  • Moussa  says:

    Love it! Thanks Aidan

  • Sharon  says:

    Thanks Aidan. Who knew creating this simple way to list your expenses was this easy. Thanks for this information. I’m really enjoying the information you and Steve are presenting. Looking forward to more.

  • Danni  says:

    Thanks Aidan for giving us a very simple yet practical way of looking at our online business goals. This definitely makes it easier for me to step by step quit my job resting assured the basics are taken care of and scaling from there.

  • Mia Memel  says:

    Congratulations to your baby! What wonderful news. Enjoy this time.

  • Jill Bray  says:

    Like the majority (all?) of us, we are unlikely to be working just for ourselves. No, we all have someone or something we are working for. In my case, this is my 48-year-old disabled daughter, ill since the age of 12 after a fantastic early few years, when she was a perfect child in every way. I had to give up teaching in my late 50’s to look after her (I am now 76, tired, but will not be beaten!). I shall take time to assimilate the information on multiple websites and how lots of sites selling a little each is better than one site trying hard, but not succeeding. I’ve done the latter! My website is very much in need of a revamp!

    • Aidan and Steve  says:

      Keep pushing forward Jill, never give up… there’s no greater motivator than an outside factor such as a person you need to care for.. that trumps money as a motivator, and everything else. Never ever give up!

  • Pam  says:

    Congratulations to you and your wife on an adorable baby boy! Wishing you much happiness and blessings in your life as a parent.

    Thank you, Aidan, for a very interesting insight into how to put your finances into perspective so that your monetary needs aren’t so overwhelming. This way of looking at things certainly takes the pressure off trying to achieve huge incomes off of one site. I like the idea of having multiple businesses, each fulfilling a specific component of your budget. I know you have often said that your Kindle business pays for your holiday travel, now I clearly see what you mean. Great information!

  • Marcia Schwanger  says:

    It’s nice to know that you don’t need 1 or 2 homerun websites but that the possibility of multiple small sites can be successful in their own right by being part of your income group.

  • Annette  says:

    OMG – Alex is so cute! Congratulations to you both and yes life will never be the same again.

    I’ve been using a similar system in a spreadsheet to work out how much I need to earn per month for years now but never thought of breaking it down into a daily cost – great idea!

    I also believe that having multiple smaller income streams is the only way to go. It’s how I’ve managed to support myself and my daughter over the past 16 years, mostly in offline and home office types of work but since last year I’ve been working solidly on producing multiple income streams online.

    Still have a ways to go but at least the foundations are there.

    Thanks so much for all the valuable info.

  • Ceyda Biceroglu  says:

    Love this! This is my task for tomorrow when I get up bright and early before everyone else.

  • Donna Hoffmann  says:

    Yes time truly is important! I struggle with getting caught up in unnecessary “stuff”. Always appreciate tips on time!

  • Paul  says:

    Wow Aidan, congratulations on the arrival of your baby boy!

    I loved this video – much more realistic approach to building income streams! This takes away a lot of fear of not being successful!!
    I can definitely work towards my goals at this sort of scale…


    • Aidan and Steve  says:

      Absolutely, setting up a small daily income isn’t intimidating at all, and it’s a stepping stone to something MUCH bigger 🙂

  • suzanne sitlington  says:

    Thanks Aidan!

  • scott  says:

    Thanks guys, great video and a nice reminder to break it all down and plan it out for success.

  • Yolanda  says:

    Congrats Aidan.

    I appreciate the perspective on this content and particularly like to tip on breaking the expenses down to the daily amount. This is another key area to focus on in terms of identifying success, in other words you can have income coming in but is that incoming supplementing your expenses, great perspective and thanks for sharing.

    As a side note question, what tool/software did you use to create this specific video?

  • Richard Read  says:

    Thanks Aidan. This is such a simple but amazing way of looking at things. Congrats on the baby too… he has a smart father 🙂

  • Kirsten S  says:

    This is a great technique and reminder! I remember Steve mentioning this in the 100k videos- that you don’t need to be a billionaire, you just need to know what you want (i.e. the boat, a house in Key West and North Carolina) and figure out how much money it will take to fund those extras. To visualize a goal of being a millionaire/billionaire is daunting! But to break it down in little pieces and figure out how much money you really need to make on a daily basis to fund your dreams is so doable!!! I can do this!!!

    • Aidan and Steve  says:

      EXACTLY!!! 🙂

  • Kirsten S  says:

    P.S.: Such a beautiful baby, Aidan!!! Congrats to you and your family 💗

  • Tami  says:

    I never really looked at it from the perspective of breaking down to ones expenses per day to see how much the revenue can cover it but it makes sense

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